In this episode of Business Story of the Week, we sit down with Steve Brossman, former sprint champion turned international business strategist, bestselling author, and sales expert. From Olympic dreams cut short by injury to building a multimillion-dollar fitness empire and eventually becoming a sought-after speaker and coach, Steve shares his powerful transformation story.

Steve breaks down his signature approach to sales—"selling yourself without selling your soul." He reveals why traditional sales methods fail most entrepreneurs, how authentic connection converts better than hard pitches, and how leveraging podcast guesting helped him scale to six figures in under a year.

Whether you're struggling to sell yourself, looking to elevate your business, or exploring the power of podcasting for growth—this episode is full of golden insights, actionable frameworks, and a big dose of motivation.